This post provides a link to a paper I have written on how to run a focus group. http://bangor.academia.edu/TeresaCrew/Papers/297365/A_Guide_to_Running_Focus_Groups
The guide outlines:
- a definition of a focus group
- when to use focus groups
- advantages and disadvantages of focus group.
It also outlines practical issues regarding focus groups, such as:
- How to plan a focus group
- Recruiting participants
- Moderating or running the focus group, and;
- How to analyse the data from the focus group and to report on this data.
I hope it is helpful, please feel free to leave any comments
Teresa 🙂
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