This post provides a link to a paper I have written on how to run a focus group.  http://bangor.academia.edu/TeresaCrew/Papers/297365/A_Guide_to_Running_Focus_Groups

The guide outlines:

  • a definition of a focus group
  • when to use focus groups
  • advantages and disadvantages of focus group.

It also outlines practical issues regarding focus groups, such as:

  • How to plan a focus group
  • Recruiting participants
  • Moderating or running the focus group, and;
  • How to analyse the data from the focus group and to report on this data.

I hope it is helpful, please feel free to leave any comments

Teresa 🙂

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